I have been hearing a lot of musicians at Frankfurt this year talk about the new business atmosphere that we find ourselves in. What I am hearing is that the promise of being independent against the backdrop of the enabling force of the internet is coming to a fork in the road. A lot of notions about sitting at home or in the studio and watching your downloads click with the speed of Lewis Hamilton’s, tachometer, seems to be developing into a dream to no where.
Going out and playing live is the ultimate exposer for your music and the most durable bonding force for you and your fans. It seems almost everyone agrees, at least that has become clear. The net is not a cure for an ailing career, its just an enhancement tool.
But you gotta have something to enhance.